HOW IS BRIDAL ELEGANCE DIFFERENT THAN THE OTHER BIG CHAIN BRIDAL STORE?
There are two BIG differences. First, although both Bridal Elegance and the big chain both stock wedding gowns, the big chain store manufacturers its’ own dresses only at their factory, i.e. all the wedding gowns “they” sell were made by them. At BRIDAL ELEGANCE we do not make wedding gowns rather we have designers that design just for us. Also, we buy from the same designers who normally sell to the small boutique stores, but, instead of buying one dress at a time off a sample like the boutiques do, at Bridal Elegance we buy hundreds at a time from each designer, which entitles us to large discounts that we are able to pass on. In retail this is known as “volume discounting”. The second BIG difference is that the chain stores have “fixed styles for the season”. This means that for the most part their dress styles don’t change during the year. At Bridal Elegance we don’t have “fixed styles”. Our wedding gown styles and inventory changes every week (sometimes every day). In the clothing industry this is referred to as a “warehouse operation” like a TJ Max store. The benefit to you, our customer is that if you don’t find the gown of your dreams on your first visit, just come back in two weeks and you WILL see new and different wedding gowns in your size. The only small disadvantage to a warehouse operation like Bridal Elegance is that if you do find your perfect wedding gown and don’t purchase it, there is a good chance it won’t be here when you come back and you’ll have to start over in your quest.