10 Things you must know and do before you buy your wedding gown

  1. Get a clear picture of what you want your wedding to look like in your mind.

  2. Try on the different silhouettes of gowns to find out what looks best on your figure.

  3. Select the color and fabric of your gown.

  4. Determine what features you want on your gown.

  5. Accept help from knowledgeable and professional bridal consults that won’t be pushy. 

  6. Be aware of traditions or religious guidelines that may influence how your gown should look.

  7. Bring along one or two of your closest pals to help you start your search. This way you can find the gown of your dreams and not feel pressured by others' opinions.

  8. Shop for the body you have now.  No matter what your shape, knowing your body shape – pear, full, thin, petite – is the first step in finding the right dress. 

  9. Always book an appointment.  While you may get lucky and snag a salesperson just by walking in, scheduling an appointment is the only way to ensure that you'll get a full 90 minutes of undivided attention.

  10. Weekdays are great days to shop.  The store is less crowded and you’ll get more attention from the sales team if you shop on a Tuesday rather than a Saturday afternoon.